Marketing

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Search Engine Optimisation or SEO (Search Engine Optimisation) is the process of adapting HTML code, text content, website structure and control of external factors to the requirements of search engine algorithms in order to improve the position of the website in the search results of these systems for specific user queries. The higher the position

Getting consumers’ attention in the midst of advertising noise has become increasingly challenging. According to communications group Granat, the average person is exposed to more than 400 ads a day, including social media, emails, pop-ups, website chats, online ads, mobile applications, TV and radio. But how much of this is actually remembered? To capture a

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