What is digital marketing: basic tools, channels and metrics - Ad click Agency

What is digital marketing: basic tools, channels and metrics

Getting consumers’ attention in the midst of advertising noise has become increasingly challenging. According to communications group Granat, the average person is exposed to more than 400 ads a day, including social media, emails, pop-ups, website chats, online ads, mobile applications, TV and radio. But how much of this is actually remembered? To capture a customer’s attention, your offer must be relevant to their interests and presented at the right time. This is where digital marketing comes in.

Digital marketing is a comprehensive approach to promoting goods and services using digital technologies, targeting both online and offline audiences. It uses various digital channels such as the internet, television, radio, smart devices and applications, as well as text messaging. Whether it’s an ad within a mobile app, a blogger’s post with native advertising, a push notification or a radio/TV spot, digital marketing offers a wide range of tools to engage audiences.

Now let’s clarify the difference between digital marketing and internet marketing. While many people often confuse these terms, they are different concepts. Internet marketing focuses solely on promoting goods and services online, using tools such as email newsletters, social media marketing (SMM), search engine optimisation (SEO) and contextual/targeted advertising. You can read more about it here.

On the other hand, digital marketing is a broader approach that includes, but is not limited to, internet marketing tools. Digital marketing also includes tools that are not directly related to the internet. Essentially, digital marketing allows companies to bridge the gap between offline and online audiences.

Here are some examples of how digital marketing can be used:

  1. QR codes in magazines that can direct users to relevant websites or landing pages.
  2. Promo codes that users can redeem on a website, encouraging them to engage with your brand.
  3. Text messages with links that direct recipients to specific product pages, facilitating a seamless browsing and purchasing experience.
  4. Advertising integrated into games and applications, leveraging the vast reach of digital platforms to reach potential customers.

Ultimately, the primary goal of digital marketing is to increase sales. It aims to guide users towards a desired action, whether that is making a purchase, ordering a service or consuming content such as blog articles. Digital marketing also aims to retain customers, encourage repeat purchases and foster long-term relationships with audiences.

In short, digital marketing is a powerful approach to reaching customers in today’s digital landscape, encompassing a wide range of tools and strategies that go beyond just internet marketing.

By understanding the principles and techniques of digital marketing, businesses can effectively connect with their target audience and drive success in the digital realm.

Digital marketing helps companies achieve several key objectives, ultimately driving users to take targeted actions:

  1. Increase brand awareness: Building brand awareness is critical to staying top of mind with customers. Digital marketing helps create strong associations with a brand, ensuring that when individuals have a specific need for a product or service, they remember and differentiate a particular brand from others. By strategically designing online and offline brand experiences, companies can build strong brand identities that resonate with their target audiences.
  1. Attract traffic: Digital marketing enables companies to actively engage with customers and attract them to online platforms. This is achieved through various internet marketing tools such as email newsletters, search engine optimisation (SEO), social media marketing (SMM), targeted advertising and offline advertising such as SMS mailings, digital displays and interactive screens. By using these channels, businesses can drive meaningful traffic to their websites, social media profiles and other online touchpoints.
  1. Generate leads: Lead generation is an essential component of digital marketing, allowing companies to collect contact details of potential customers (leads) for future communication. These contact details, such as email addresses or phone numbers, allow companies to nurture leads, drive sales, increase brand loyalty and convert leads into loyal, repeat customers. Digital marketing uses a variety of lead generation tactics, including website chats, pop-ups, email campaigns, website forms, and contextual and targeted advertising.
  1. Qualify leads: Lead qualification involves identifying and separating high-quality, targeted leads from broader lead pools and passing them on to sales teams. This process ensures that sales efforts are focused on leads that are truly ready to buy, maximizing the effectiveness of marketing and sales activities. By qualifying leads, companies can streamline their sales pipeline and optimize resource allocation.

In addition, digital marketing offers a number of benefits for companies looking to deliver impactful messages to their target audience:

Reach both online and offline customers: Digital marketing allows brands to communicate with a wider audience, reaching people who are not necessarily active internet users. For example, innovative campaigns such as the one run by German advertising agency Jung Von Matt involved interactive experiences in cinemas, bridging the offline and online worlds. By combining unique codes distributed through flyers with interactivity in a horror trailer shown before the main film, the agency created an immersive and memorable experience for viewers, effectively capturing their attention and increasing brand recall.

Digital marketing plays a vital role in achieving business objectives, from increasing brand awareness and attracting website traffic to generating and qualifying leads. It offers the remarkable advantage of facilitating communication with both online and offline customers, enabling brands to create engaging and memorable experiences across a range of touchpoints.


  • Saisha

    Saisha is an experienced SEO publisher with extensive experience in digital marketing. She received her education in the field of Marketing in University of Michigan, which laid a solid foundation for a successful career in online marketing.Over time, Sasha has expanded her experience working with clients in various sectors, from small businesses to large enterprises. She is not only a professional in the field of SEO publications, but also actively participates in the exchange of knowledge in the marketing community.

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Frequently Asked Questions

What strategies and techniques do you use to market and promote websites and applications effectively?
Our marketing and promotion strategies for websites and applications include a combination of proven techniques. We utilize search engine optimization (SEO) to improve visibility in search results, employ targeted digital advertising campaigns, leverage social media marketing, and create compelling content to engage and attract the right audience. Additionally, we analyze data and metrics to refine our strategies and ensure optimal performance. Our goal is to maximize your online presence, drive relevant traffic, and generate meaningful results for your website or application.  Do you want to learn more about existing promotion methods and strategies?  We have an article on this topic, leave a request and we will send it to you.
How do you identify the appropriate audience?
To identify the right audience, we use various strategies, such as conducting marketing research, analyzing demographic and psychographic data, as well as using data analytics. We collect information about the behavior, preferences and interests of consumers to understand who will benefit most from your business. Focusing on the right audience, we guarantee that your ideas will resonate with the intended audience and effectively convey your message.  We have a guide to determine the target audience, leave a request to receive.
How do you optimize websites and applications for search engines (SEO)?
To optimize websites and applications for search engines (SEO), we employ several strategies. These include conducting keyword research to identify relevant and high-performing keywords, optimizing on-page elements such as meta tags, headings, and content, improving website loading speed, implementing proper URL structures, ensuring mobile-friendliness, and enhancing overall website user experience. We also focus on building high-quality backlinks from reputable sources and creating valuable and shareable content. By following these practices, we aim to improve search engine visibility and increase organic traffic to your website or application. We have more information about SEO (with the factors that affect it). Poke here and we’ll send it to you.
How do you measure and track the effectiveness of marketing efforts?

To measure and track the effectiveness of marketing efforts, various metrics and tools are utilized. Key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, engagement metrics, and customer acquisition costs are commonly used. Additionally, marketing analytics tools and platforms like Google Analytics, social media analytics, and email marketing analytics provide valuable insights into campaign performance, audience behavior, and ROI. These tools help monitor and analyze data, allowing for data-driven decision-making and the optimization of marketing strategies for better results.

Can you provide insights and analytics on user behavior and engagement for websites and applications?

Yes, as part of our services, we can provide insights and analytics on user behavior and engagement for websites and applications. We utilize various analytics tools and techniques to track user interactions, measure key metrics, and gather valuable data. This information helps us understand how users are engaging with your website or application, identify areas for improvement, and make data-driven decisions to optimize user experience and drive desired outcomes.

Are there specific marketing tools or platforms that you specialize in using?
Yes, as a marketing and promotion service provider for websites and applications, we specialize in using a variety of marketing tools and platforms. Some of the common ones include Google Ads, social media advertising platforms like Facebook Ads and Instagram Ads, email marketing tools, content management systems, analytics platforms for tracking user behavior and engagement, and search engine optimization (SEO) tools. We stay updated with the latest trends and technologies to effectively leverage these tools and platforms for successful marketing campaigns. By the way, we have reviewed several marketing tools and platforms, do you want to read? Then give us the data to send.
What is your approach to creating compelling and persuasive messaging for websites and applications?
Our approach to creating compelling and persuasive messaging for websites and applications involves understanding your target audience, identifying key value propositions, and crafting clear and engaging content. We focus on highlighting the benefits, solving pain points, and creating a unique brand voice to captivate users and drive conversions. Through strategic messaging techniques and persuasive storytelling, we aim to create a compelling narrative that resonates with your audience and motivates them to take desired actions. We have an article on this topic, you can leave a request and we will send it to you.

As a marketing and promotion agency, we stay up-to-date with the latest marketing trends and best practices for websites and applications through continuous learning and professional development. Our team actively participates in industry events, webinars, workshops, and conferences to stay informed about emerging strategies and technologies. We also regularly research and follow reputable marketing publications, blogs, and online communities dedicated to sharing insights and trends in the digital marketing space. By staying connected to the marketing community and investing in our team’s knowledge, we ensure that we provide our clients with the most current and effective marketing strategies for their websites and applications.

Are there any specific industries or niches that you specialize in when it comes to marketing websites and applications?

Yes, we specialize in marketing websites and applications across various industries, including e-commerce, technology, healthcare, finance, education, and entertainment. Our team has experience tailoring marketing strategies to meet the specific needs and objectives of businesses in these industries.

How do you ensure a cohesive and integrated marketing strategy across multiple channels for websites and applications?

To ensure a cohesive and integrated marketing strategy across multiple channels for websites and applications, we utilize a combination of careful planning, consistent messaging, and effective cross-channel coordination. We develop a comprehensive marketing plan that aligns with your goals and target audience, ensuring consistent branding and messaging across various platforms. By utilizing marketing automation tools, integrating data analytics, and implementing cross-channel communication, we ensure that your marketing efforts are synchronized and optimized for maximum impact and reach.

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