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Defining ASO and Its Vital Role in App Marketing

App Store Optimization (ASO) is the linchpin of mobile app marketing, a crucial tool that empowers app marketers to enhance their app’s discoverability, amass a larger user base, and boost revenue streams. The statistics, courtesy of Storemaven, speak volumes: A strong first impression can up your conversion rates by a whopping 35%. Around 60% of […]

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Attracting a user through PPC advertising, the effect of it

While approximately 55% of small businesses engage in some form of online advertising, pay-per-click (PPC) remains a somewhat enigmatic concept for many. As a marketer, having proficiency in PPC is an invaluable asset or, at the very least, possessing a fundamental understanding is crucial. So, what exactly is PPC? Definition of PPC: Search Engine Marketing

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Paid advertising on social networks: Everything you need to know

The landscape of paid social media advertising has seen a consistent upward trajectory since the dawn of 2019. As we stand today, businesses are gearing up to allocate nearly a fifth of their advertising budgets to this realm of pay-to-play promotion. It’s abundantly clear that social media advertising has become an integral component of marketing

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Data tracking: what is it and what is it for?

When you harness the power of surfacing, organizing, analyzing, and effectively applying data, you hold the key to delighting an ever-expanding customer base and enhancing your business’s financial standing. However, the first crucial step is acquiring this invaluable information. One of the most conventional methods for gathering data concerning the metrics most dear to your

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Exploring the Power of Backlinks in SEO

In the dynamic world of digital marketing, one cannot afford to underestimate the significance of backlinking. Dive into the realm of backlinks, and unravel the pivotal role they play in bolstering domain authority. In the ever-competitive business landscape, attracting new customers is an ongoing challenge. You’re likely familiar with the concept of SEO and how

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