Harmon Alisha, Author at Ad click Agency

Author name: Harmon Alisha

Alisha is the Editor-in-Chief of Search Engine Journal. Before that, she covered tech for News & Trends, content editing, and social strategy at AdClickAgency. Alisha holds a BA in English and Journalism from Mount Holyoke College and an MBA in Marketing from San Francisco State University. Her work has also appeared in Thrillist, the Boston Herald, and EcoSalon, and she's based in St. Petersburg, Florida.

Data tracking: what is it and what is it for?

When you harness the power of surfacing, organizing, analyzing, and effectively applying data, you hold the key to delighting an ever-expanding customer base and enhancing your business’s financial standing. However, the first crucial step is acquiring this invaluable information. One of the most conventional methods for gathering data concerning the metrics most dear to your […]

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Exploring the Power of Backlinks in SEO

In the dynamic world of digital marketing, one cannot afford to underestimate the significance of backlinking. Dive into the realm of backlinks, and unravel the pivotal role they play in bolstering domain authority. In the ever-competitive business landscape, attracting new customers is an ongoing challenge. You’re likely familiar with the concept of SEO and how

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Keyword optimization and how it affects traffic attraction

Navigating the world of SEO often seems like deciphering an acronym shrouded in mystery, with its enigmatic acronym standing for “Something Extremely Obscure.” As marketers, it’s our perpetual duty to keep pace with this ever-evolving labyrinth. Yet, maintaining stride with these perpetual changes is akin to taming a tempest. But fear not, for within the

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How does competitor analysis affect traffic attraction, what does it represent?

When was the last time you delved into the depths of competitive intelligence to fortify your brand’s position in the market? And do you possess the adeptness to execute this process with precision and efficiency? If you find yourself uncertain or if your most recent “analysis” barely scratched the surface, involving nothing more than a

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The Importance of Attracting Traffic through Organic Search

In the world of marketing having visibility, without paid promotions is crucial. Organic visibility refers to the ranking of a website or content in search engine results pages (SERPs) based on its relevance and quality when someone searches for something. It’s important to understand the value of visibility because it helps attract visitors and generate

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How to Launch a UGC Strategy for SEO

When considering a product or service, people often rely on reviews from other users to make informed decisions. User-generated content (UGC) is powerful because it provides authentic information, inspiration, and feedback based on real experiences. Brands can leverage UGC to build trust, community, and increase website traffic and brand awareness. Unfortunately, many marketers see UGC

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SEO meta-skills: Ways, how research on purpose setting can make you a better SEO

The art of mastering SEO goes beyond simply understanding which strategies will lead to the desired outcomes. Subscribe us to learn more about SEO! It also involves developing meta-skills such as learning and goal-setting, which enable us to achieve our objectives. The ability to set and accomplish goals is invaluable for SEO professionals , whether

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