Task
Table XI, a company specializing in custom software development based in Chicago, aimed to enhance the both the quantity and caliber of leads originating from its website. The objective was to attract a more precise customer base. To achieve this, Table XI enlisted the services of DAP with the goal of not only driving these specific business outcomes, but also executing the essential enhancements required to amplify local Chicago web traffic and elevate conversion rates for Table XI.
Solution
We have successfully created and launched a special landing page that serves Table XI mobile development services. This landing page has been fine-tuned for local search, providing noticeable visibility in Chicago search results and therefore contributing to the growth of conversion rates.
In addition to this achievement, we has diligently fixed broken links, refined metadata for an extensive collection of more than 100 pages, and improved the effectiveness of page headers. These actions combined resulted in a significant increase in the overall performance of the Table XI website in just two months.
Once again demonstrating our skills, we have taken steps to standardize the lists of local companies, organized a comprehensive revision of the Google My Business profile in TXI and implemented specialized pages optimized specifically for keywords that remain relevant in local search. This strategic move has contributed to an increase in organic web traffic coming from the Chicago area.
Results
14% INCREASE IN PAGEVIEWS
20% INCREASE IN ORGANIC TRAFFIC
10% DECREASE IN SITE-WIDE EXIT RATE
6% MORE SESSIONS PER USER
