Task
Is there a strategy to guarantee the smooth integration of an analytics capability across four significant, multi-language websites spanning North America? mindSHIFT, a prominent B2B IT services and solutions enterprise, engaged UpMyApp’s expertise to identify the optimal analytics platform tailored to its intricate requirements.
Solution
We took an active role in aiding the client throughout the entire analytics implementation journey. Our suite of tools offered invaluable insights to the product, information architecture, and design teams. Moreover, we conceptualized a meticulous data collection approach aimed at augmenting lead generation and facilitating IT service procurement seamlessly across the entirety of the website.
Results
300% INCREASE IN LEAD GENERATION THROUGH A SUCCESSFUL A/B TEST ON THE CLIENT’S PRODUCT DETAIL PAGE
INCREASE IN “REQUEST A QUOTE” LEADS WITHIN ONE MONTH OF REDESIGN LAUNCH
25%
INCREASE IN QUOTE TO SALES RATIO AFTER THE DESIGN OVERHAUL
31%
