Task
Being a relatively fresh entrant in the loyalty liability market, Kyros recognized the need to establish a strong initial impression. To achieve this goal, Kyros engaged UpMyApp’s assistance in formulating a compelling strategy. The aim was to enhance brand visibility and amplify lead generation through an all-encompassing digital marketing approach.
Solution
We promptly initiated the process by crafting an entirely new website. This involved refining the user experience by implementing a series of design enhancements and fortifying the brand’s messaging. Furthermore, UpMyApp orchestrated the creation of 16 comprehensive, high-authority long-form content pieces, strategically tailored for optimal search engine optimization (SEO). This meticulous effort propelled Kyros to a prominent position in search rankings for numerous crucial keywords, subsequently attracting an influx of fresh website visitors.
Beyond content creation, UpMyApp innovatively designed high-value gated content, aimed at not only capturing potential leads, but also driving revenue growth. This multifaceted approach contributed to Kyros’ successful establishment within the competitive loyalty liability market.
Results
$3M IN NEW BUSINESS SECURED DURING THE FIRST YEAR DUE TO THE MARKETING INITIATIVES
41% INCREASE IN EMAIL SUBSCRIBERS
#1 RANKING FOR “LOYALTY PROGRAM LIABILITY”
