Task
Prior to joining forces with us, imaware faced a notable gap in their content strategy. Their existing approach was limited to basic brand descriptions found on their medical test landing pages. Unfortunately, this left their intended audience without the benefit of valuable, enlightening information.
Solution
Our marketing partnership sparked the creation of an all-encompassing, long-term strategy. The objective? A twofold enhancement of organic web traffic to the imaware site and an amplified conversion rate of casual browsers into devoted customers. By collaborating closely with imaware’s visionaries, we not only pinpointed but also executed an array of website refinements. This process saw a holistic enhancement of their brand image, coupled with the introduction of comprehensive content tailored towards fostering purchases and offering educational insights. In unison with imaware’s founders, we meticulously outlined a marketing blueprint aimed at propelling the company’s sales figures to new heights.
Results
#1 POSITION KEYWORDS IN GOOGLE SEARCH 1,200+
10,200% INCREASE IN MONTHLY ORGANIC TRAFFIC WITHIN 3 YEARS
#50,700+ OF HEALTHCARE KEYWORDS RANKING
