Task
With Geode Health rapidly expanding its footprint, the imperative was to devise optimal marketing approaches for attracting fresh patients. The mental health sector’s infamous high-cost keywords posed a challenge, resulting in exorbitant expenses per new patient in PPC campaigns. Recognizing the potential, Geode Health aimed to exploit local SEO investment, anticipating a remarkable 7X reduction in acquisition costs in comparison to paid searches. As Geode Health set its sights on establishing numerous locations over the next few years, the goal was to brim clinicians’ calendars with appointments for impending visits.
Solution
Our strategy materialized into an encompassing web-centric blueprint, triggering a surge in website conversion rates and form submissions across diverse services and locales. Our adept squad orchestrated a revamp of multiple pages, skillfully embedding an array of conversion rate optimization techniques. To bolster the impact, we fine-tuned Google Analytics for monitoring online appointments and contact inquiries. Extending our impact, a comprehensive local SEO scheme was seamlessly integrated, propelling each of Geode Health’s 20+ locations to pinnacle positions in search results.
Results
19 GEODE HEALTH LOCATIONS RANKING #1 ON GOOGLE
16X INCREASE IN ORGANIC KEYWORDS RANKING YEAR OVER YEAR
2,100+ LOCAL KEYWORDS RANKING ACROSS THE UNITED STATES
