Task
With a rich history of leadership in delivering cutting-edge environmental monitoring solutions across healthcare, pharmaceuticals, manufacturing, and other regulated sectors, Dickson sought to amplify its customer base and enhance sales. Engaging our expertise as a collaborative marketing ally, Dickson aimed to fortify top-of-funnel lead generation and catalyze online conversions.
Solution
Our partnership embarked on an extensive evaluation of Dickson’s digital marketing blueprint, encompassing content marketing and SEO, email campaigns, social media outreach, website refinement, and the fusion of sales and marketing efforts. Employing a meticulous step-by-step strategy, we initiated a transformative overhaul of Dickson’s lead generation tactics. This approach entailed impactful immediate modifications, harmonizing with a grander vision to propel Dickson towards consistent and sustainable expansion.
Results
65% increase in total leads YoY
20% reduction in bounce rate
60% increase in email click-through rate
2X increase in form conversion rate
