Task
Epocrates stands as the premier physicians’ application globally, boasting a thriving user base of over two million active individuals. Yet, a recent influx of data has unveiled a perplexing array of patterns, showcasing notable declines in revenue, user engagement, and overall usage, all of which have eluded a straightforward elucidation.
Solution
We embarked on an exhaustive exploration of analytics, delving deep into the intricacies of the situation. This endeavor unearthed pivotal insights that infused meaning into the lackluster performance metrics of the application, subsequently illuminating pathways towards potential enhancements. Armed with these newfound revelations, we architected a sophisticated analytics framework, adept at amassing vital data points, thereby empowering key stakeholders within the organization to craft judicious and well-informed decisions.
Results
170% increase in revenue-to-date
60% increase in app engagement
