Archetypes. What is it and what are they eaten with? - Ad click Agency

Archetypes. What is it and what are they eaten with?

We can help your brand find its archetype, just write to us.

Isn’t everything just lovely? It’s positively wonderful! The birds are singing and the bunnies are dancing. The world is bright and sunny, just like the optimistic world of ‘The Innocent’.

This archetype embodies purity and simplicity, always striving to do the right thing. Archetypes are recognizable patterns of human behavior that we often see in stories. They help us make sense of the world around us. For those in the field of ‘meaning management’, archetypes are a powerful tool for building great brands and creating amazing creative work. They connect with audiences on a deep emotional level. In this post, we’ll explore the Innocent archetype, building on the work of Margret Mark and Carol S Pearson in their book “The Hero and the Outlaw”. 

An advent to the Innocent Archetype

As human beings we choice a higher international. A utopia of a golden age wherein everything works out and is just perfect for us to exist in. The Innocent lives for this perfection. Whilst looking ahead to that lovely destiny they seek to live a life of perfection now promising to boost us out of the darkness and chaos of our lives by means of their nice mind-set. They assist us to dream of perfection.

Desire: to revel in paradise  

Goal: happiness  

Greatest Fear: doing something wrong  

Strategy: to do the right issue  

Vulnerability: naivety  

Talent: optimistic faith  

Motto: “Free to be”

Always looking for after a future paradise the Innocent will remind and promise us of the virtues of honesty. Their ideas can sometimes lead them into problem as they do now not frequently assume others to be imply.

Brands which embody the Innocent: McDonald’s, Innocent Smoothies, Birdseye, Coca-Cola.


According to Mark and Pearson, the Innocent sits inside the quadrant of archetypes which serve the consumer motivation of ‘Self Actualisation’. According to Maslow’s hierarchy of desires, this archetype, therefore, serves one of the higher degrees of human desires.

The archetypes motivation is that of independence. They need to be freed from constraints in order to live with out drawback in paradise. They want to use positivity, religion and optimism to defeat tyranny and oppression.

We will help you create or see the archetype of your brand, just contact us.

Rebel Brand Archetype

There is a problem in the world that requires a strong response. People are pushing back, overturning the status quo, and rebelling against the system. The leaders of these movements embody the archetype of rebellion, driven by purpose and a desire to disrupt. This archetype holds enduring value for anyone dissatisfied with their current situation. This post explores how the rebellion archetype can be adopted as a powerful brand persona.

Archetypes are recognizable patterns of human behavior that are often amplified in stories. Stories are how we make sense of the world around us. For those involved in managing meaning, such as storytelling, design, and branding, archetypes are a powerful tool. They help companies create meaningful connections and produce innovative work by communicating on a deep intellectual level. More on the power of archetypes can be found here.

This post will examine the Hero brand archetype, building on the work of Margret Mark and Carol S Pearson in their book “The Hero and the Outlaw.” In their work, they refer to the Rebel archetype as the ‘Outlaw’.

Introducing the Rebel Archetype, whose aim is to overthrow existing structures through seeking revenge or revolution. They disrupt the norm and destroy what is not working, breaking all rules. Their fear is powerlessness and insignificance, so they strive to make an impact in everything they do. They challenge the status quo and act as catalysts for change. There are two types of rebels: virtuous rebels like Robin Hood or Princess Leia, who have strong values, and immoral rebels like mobsters, pirates, and cowboys. The rise of rebellion creates tension in stories, which is appealing to us. The Rebel archetype falls under the quadrant of archetypes that serve the customer motivation of “Mastery & Esteem,” appealing to those who want to overcome obstacles in their way.

We will help you create or see the archetype of your brand, just contact us.

Values of your brand

Defining the core values of your brand can be a challenging task, especially when you’re just starting out. But don’t worry, we’ve got you covered with this extensive list of examples of brand values to help you get back on track in no time!

In a previous post, we discussed the importance of defining brand values and how they can help you connect with your audience. We also included tips on choosing values that are unique and meaningful to your business.

However, we understand that sometimes you may need more guidance and a clear starting point to help you articulate what is important to your business. That’s why we’ve compiled this list of brand value examples that you can refer to.

To make the most of this list, it’s essential to remember that while the words listed below may resonate with you, it’s crucial to be clear and specific about what they mean for your brand. For instance, if a word like “reliability” stands out to you, ask yourself why and how your brand embodies this value.

Brand Values List

One example of how to approach brand values comes from Coca-Cola. They’ve defined their values and added a short phrase to each one that further emphasizes what is important to their brand. For example:

Leadership: The courage to shape a better future

Collaboration: Leverage collective genius

Integrity: Be real

Accountability: If it is to be, it’s up to me

Passion: Committed in heart and mind

Diversity: As inclusive as our brands

Quality: What we do, we do well

While these values fit with Coca-Cola’s image as a massive brand, for small businesses, it’s crucial to avoid choosing brand values that describe an idealized version of your business. Instead, focus on what you really do and how you improve the lives of your customers, no matter how small. Think about what drives you to deliver a quality service and how you can convey that to your audience.

If you’re looking for more guidance on choosing authentic values for your business and using them to attract ideal clients, apply for our free guide.


Choosing genuine business values is an essential aspect of building an authentic and purpose-driven organization. These values serve as guiding principles that shape the company’s culture, decision-making processes, and relationships with stakeholders. Here’s a guide on how to choose genuine business values:

1. Reflect on the Purpose and Vision of the Business:

– Start by understanding the purpose and vision of your business.

– Reflect on the core beliefs and principles that align with your business’s mission.

– Consider the positive impact you want your business to have on employees, customers, communities, and the environment.

2. Assess Your Core Beliefs and Principles:

 – Identify your personal core values as the business owner or leader.

– Reflect on the values you hold dear and believe are essential for the success and sustainability of your business.

– Consider the values that will resonate with both your employees and target audience.

3. Involve Key Stakeholders:

– Engage your employees, partners, and other stakeholders in the process of defining the company’s values.

– Conduct workshops, surveys, or meetings to gather input and perspectives.

– Ensure that the chosen values are representative of the collective beliefs and aspirations of the organization.

4. Consider External Factors:

– Assess the expectations and needs of your target audience and customers.

– Consider the values that are relevant to your industry and marketplace.

– Evaluate societal and environmental trends to identify values that align with sustainability, diversity and inclusion, or social responsibility.

5. Prioritize Authenticity:

– Choose values that truly resonate with your organization and reflect its identity.

– Avoid selecting values based solely on current trends or what may be popular.

– Ensure that the chosen values can be genuinely integrated into your organization’s culture and day-to-day operations.

6. Define Each Value Clearly:

– Clearly articulate and define each value in a concise and understandable manner.

– Avoid using vague or ambiguous language that can lead to different interpretations.

– Use language that is meaningful and relatable to your employees and stakeholders.

7. Align Values with Actions:

– Ensure that the chosen values guide decision-making and behavior within the organization.

– Embed the values into your company’s policies, processes, and practices.

– Communicate and reinforce the values regularly through internal communication, training, and recognition programs.

8. Continuously Evaluate and Evolve:

– Regularly assess how well the chosen values are being lived and embraced within the organization.

– Seek feedback from employees and stakeholders to identify areas for improvement.

– Be willing to refine or update the values as the organization evolves and grows.

9. Lead by Example:

– As a leader, embody the chosen values and demonstrate them in your own actions and behaviors.

 – Encourage and empower employees at all levels to uphold the values.

– Recognize and celebrate individuals and teams who exemplify the values in their work.

10. Communicate and Reinforce:

 – Clearly communicate the chosen values to all stakeholders, including employees, customers, and partners.

– Incorporate the values into your branding, marketing, and external communications.

– Continuously reinforce the values through storytelling, case studies, and shared experiences.

Remember, choosing genuine business values is a meaningful and ongoing process. It requires introspection, involvement, and commitment from everyone within the organization. By selecting values that truly reflect your organization’s purpose and beliefs, you can build a strong foundation for a purpose-driven and authentic business.


Frequently Asked Questions

What strategies and techniques do you use to market and promote websites and applications effectively?
Our marketing and promotion strategies for websites and applications include a combination of proven techniques. We utilize search engine optimization (SEO) to improve visibility in search results, employ targeted digital advertising campaigns, leverage social media marketing, and create compelling content to engage and attract the right audience. Additionally, we analyze data and metrics to refine our strategies and ensure optimal performance. Our goal is to maximize your online presence, drive relevant traffic, and generate meaningful results for your website or application.  Do you want to learn more about existing promotion methods and strategies?  We have an article on this topic, leave a request and we will send it to you.
How do you identify the appropriate audience?
To identify the right audience, we use various strategies, such as conducting marketing research, analyzing demographic and psychographic data, as well as using data analytics. We collect information about the behavior, preferences and interests of consumers to understand who will benefit most from your business. Focusing on the right audience, we guarantee that your ideas will resonate with the intended audience and effectively convey your message.  We have a guide to determine the target audience, leave a request to receive.
How do you optimize websites and applications for search engines (SEO)?
To optimize websites and applications for search engines (SEO), we employ several strategies. These include conducting keyword research to identify relevant and high-performing keywords, optimizing on-page elements such as meta tags, headings, and content, improving website loading speed, implementing proper URL structures, ensuring mobile-friendliness, and enhancing overall website user experience. We also focus on building high-quality backlinks from reputable sources and creating valuable and shareable content. By following these practices, we aim to improve search engine visibility and increase organic traffic to your website or application. We have more information about SEO (with the factors that affect it). Poke here and we’ll send it to you.
How do you measure and track the effectiveness of marketing efforts?

To measure and track the effectiveness of marketing efforts, various metrics and tools are utilized. Key performance indicators (KPIs) such as website traffic, conversion rates, click-through rates, engagement metrics, and customer acquisition costs are commonly used. Additionally, marketing analytics tools and platforms like Google Analytics, social media analytics, and email marketing analytics provide valuable insights into campaign performance, audience behavior, and ROI. These tools help monitor and analyze data, allowing for data-driven decision-making and the optimization of marketing strategies for better results.

Can you provide insights and analytics on user behavior and engagement for websites and applications?

Yes, as part of our services, we can provide insights and analytics on user behavior and engagement for websites and applications. We utilize various analytics tools and techniques to track user interactions, measure key metrics, and gather valuable data. This information helps us understand how users are engaging with your website or application, identify areas for improvement, and make data-driven decisions to optimize user experience and drive desired outcomes.

Are there specific marketing tools or platforms that you specialize in using?
Yes, as a marketing and promotion service provider for websites and applications, we specialize in using a variety of marketing tools and platforms. Some of the common ones include Google Ads, social media advertising platforms like Facebook Ads and Instagram Ads, email marketing tools, content management systems, analytics platforms for tracking user behavior and engagement, and search engine optimization (SEO) tools. We stay updated with the latest trends and technologies to effectively leverage these tools and platforms for successful marketing campaigns. By the way, we have reviewed several marketing tools and platforms, do you want to read? Then give us the data to send.
What is your approach to creating compelling and persuasive messaging for websites and applications?
Our approach to creating compelling and persuasive messaging for websites and applications involves understanding your target audience, identifying key value propositions, and crafting clear and engaging content. We focus on highlighting the benefits, solving pain points, and creating a unique brand voice to captivate users and drive conversions. Through strategic messaging techniques and persuasive storytelling, we aim to create a compelling narrative that resonates with your audience and motivates them to take desired actions. We have an article on this topic, you can leave a request and we will send it to you.

As a marketing and promotion agency, we stay up-to-date with the latest marketing trends and best practices for websites and applications through continuous learning and professional development. Our team actively participates in industry events, webinars, workshops, and conferences to stay informed about emerging strategies and technologies. We also regularly research and follow reputable marketing publications, blogs, and online communities dedicated to sharing insights and trends in the digital marketing space. By staying connected to the marketing community and investing in our team’s knowledge, we ensure that we provide our clients with the most current and effective marketing strategies for their websites and applications.

Are there any specific industries or niches that you specialize in when it comes to marketing websites and applications?

Yes, we specialize in marketing websites and applications across various industries, including e-commerce, technology, healthcare, finance, education, and entertainment. Our team has experience tailoring marketing strategies to meet the specific needs and objectives of businesses in these industries.

How do you ensure a cohesive and integrated marketing strategy across multiple channels for websites and applications?

To ensure a cohesive and integrated marketing strategy across multiple channels for websites and applications, we utilize a combination of careful planning, consistent messaging, and effective cross-channel coordination. We develop a comprehensive marketing plan that aligns with your goals and target audience, ensuring consistent branding and messaging across various platforms. By utilizing marketing automation tools, integrating data analytics, and implementing cross-channel communication, we ensure that your marketing efforts are synchronized and optimized for maximum impact and reach.

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